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The Blitz Marketing Blitz

发布时间:2019-04-04 18:53

If you'll excuse the pun, the online marketing blitz for Blitz: The League has begun in earnest. Not only have the Midway folks released the game's full roster of team names and logos, but an "unofficial" site called BlitzNews has opened, a tabloid-esque take on the seedy underbelly of the Blitz: The League world. There's even a viral marketing puzzle-solving mini-game on the site that begins by clicking on the headline, "The greatest football expos

é you've never read" and then decoding the string of text at the bottom of the story. It ain't exactly ilovebees but it's not bad either.

As for those team roster, it's hard not to notice the "Orlando Hammerheads"--a not-so-subtle jab at the EA Tiburon folks (the Orlando-based development arm of EA Sports responsible for the Madden series). I'm also partial to the Minnesota Reapers logo because, as we all know, Minnesota is where athletes' careers go

to die.

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